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The Blurb On The Back:
In politics there are no prizes for second place.
Packed with advice and practical examples, this guide reveals the insider secrets and skills you need to make sure you’re a winner on election day. In easily digestible bite-sized chapters, seasoned campaign professionals Mark Pack and Edward Maxfield share successful tactics from around the globe to help steer you on the course to power.
Learn to hate trees, always have more people than chairs and never, ever, forget the law of the left nostril – head those lessons and win that election.
( The Review (Cut For Spoilers): )
The Verdict:
Mark Pack ran the Liberal Democrats’ internet campaigns in the 2001 and 2005 general elections and Edward Maxfield has worked on political campaigns for over 30 years (both local and national) and in this interesting and informative book, they set out 101 practical tips in 101 short chapters for running an election campaign, divided into 5 sections: message; team; resources; communicating the message and leadership.
Packed with advice and practical examples, this guide reveals the insider secrets and skills you need to make sure you’re a winner on election day. In easily digestible bite-sized chapters, seasoned campaign professionals Mark Pack and Edward Maxfield share successful tactics from around the globe to help steer you on the course to power.
Learn to hate trees, always have more people than chairs and never, ever, forget the law of the left nostril – head those lessons and win that election.
( The Review (Cut For Spoilers): )
The Verdict:
Mark Pack ran the Liberal Democrats’ internet campaigns in the 2001 and 2005 general elections and Edward Maxfield has worked on political campaigns for over 30 years (both local and national) and in this interesting and informative book, they set out 101 practical tips in 101 short chapters for running an election campaign, divided into 5 sections: message; team; resources; communicating the message and leadership.
