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The Blurb On The Back:
Are you being digitally manipulated?
Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.
In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.
A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.
Learn how to recognise ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.
( The Review (Cut For Spoilers): )
The Verdict:
Imran Rashid is an IT entrepreneur and family physician who served as Head of Innovation for Aleris-Hamlet Private Hospitals. Soren Kenner is an on-line marketeer and entrepreneur who used to chair McCann MRM EMEA. Although sloppily written at times and somewhat general, this is an informative look at how tech companies work to keep your attention on their product and the adverse affects this might have on your emotional and mental health.
Thanks to the Amazon Vine Programme for the review copy of this book.
Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.
In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.
A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.
Learn how to recognise ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.
( The Review (Cut For Spoilers): )
The Verdict:
Imran Rashid is an IT entrepreneur and family physician who served as Head of Innovation for Aleris-Hamlet Private Hospitals. Soren Kenner is an on-line marketeer and entrepreneur who used to chair McCann MRM EMEA. Although sloppily written at times and somewhat general, this is an informative look at how tech companies work to keep your attention on their product and the adverse affects this might have on your emotional and mental health.
Thanks to the Amazon Vine Programme for the review copy of this book.
